Social Media Strategy and Content, Bonnie Plants
I was hired to launch this national brand on social media platforms, creating strategy, tone and content. Facebook likes and engagement outpaced all competitors in record time (>40% engagement), as we also grew into Twitter and Instagram. Campaigns for colorful, high-engagement programs were created and launched with both followers and bloggers/influencers; see Marketing portfolio items for examples. (2011-2013)
Client
Bonnie Plants
Roles & Responsibilities
Social media launch and marketing strategy. Brand guide: identity/voice, daily social manager, developer of marketing programs, blogger outreach, content distribution, customer service
Services & Skills
Writer, Social Media Management, Creative, Program Development, Blogger / Influencer Outreach
