• WORDS AND IDEAS THAT CLICK

    I have grown my 20-year career in creative, analytics and content into a business that helps national brands tell their stories.

    ContentConsulting

  • I CREATE CONSUMER CONNECTIONS.

    A modern mind for market data.
    A creative pen for copy.
    An eye for design that sells.

    ContentConsulting

  • ... AND I WRITE A LITTLE, TOO.

    I dig gardens and good food. I enjoy sharing my natural curiosity for gardening and life outdoors. Sit back, read a few articles and my blog. Let’s connect!

    ArticlesBlog (Coming Soon)
    Hal Ozart Garden Bench rs
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CONTENT CREATOR

I write. A lot. Magazine features. Advertising copy. Web content. Video scripts. Sales presentation scripts. Creative hashtags. Packaging labels. Plant tags. Memorable memos.

VIDEO

We create training, explainer, promotional and animated videos for clients. Also, my portfolio includes garden media videos where I was in front of the camera, smiling about plants.

MARKETING STRATEGY

I have worked in Research to analyze behavior and in Marketing to elicit behavior. I combine analytics and creativity with thoughtful strategy, providing customized plans with ROI.

A FEW OF MY LATEST PROJECTS

“Mary Beth worked with me from concept validation phases to commercialization planning of a new category launch…Her solid subject matter expertise, business development acumen in sourcing value chain partners, combined with strategic marketing-mix chops were extremely valued by key stakeholders on the project team. Mary Beth’s attention to pragmatic execution details and ability to deliver results is impeccable.

A terrific thinking partner and great professional…Recommend her as an asset to any team looking to do great work of the highest caliber!”

Deepankar Pant
Deepankar PantProduct Strategy, Innovation | Ball, Newell Brands

Mary Beth has a background in marketing and research for major national brands, so I knew her work would be professional, on deadline, and on budget. What I didn’t know before hiring Mary Beth was how fantastically creative and engaging her writing and design concepts would be. It was an actual delight to read and edit her copy!

Mary Beth has a unique voice that is at once informative and lively. She knows how to convey concepts and practices of earth‐friendly gardening to a mainstream audience, the DIY consumers who want to make wise choices but need help figuring out what those choices are. In addition to her extensive knowledge of plants, ample experience, and passion for gardening and conservation, Mary Beth is just plain fun to work with…

Kelly Smith
Kelly SmithMarketing Producer | Bonnie Plants (now at Scripps Lifestyle Studios)

Besides being a joy to work with, Mary Beth is a seasoned executive who is completely reliable and ambidextrous. Translation: with Mary Beth at the helm, you get a take-charge person who is able to present creative ideas and communicates the benefits in a clear and concise manner. Over the years, I’ve seen her successfully develop an original one-of-a-kind idea and develop it into several marketing plans for our brands, resulting in increased revenue and recognition. During her tenure at Time Inc, she wore many hats for the company including doubling as our in-house copywriter, developing/leading big research sales presentations, and ultimately getting the well-deserved PR recognition.

Stephen Bohlinger
Stephen BohlingerVP Group Publisher | Better Homes and Gardens, Family Circle, Martha Stewart Living - ‎Meredith Corporation

Mary Beth is a consummate professional with a natural sense of both research and marketing. She has strong analytical skills and can translate these into very effective and creative marketing programs. Her writing style is friendly and expressive. She can convey a complex business message in easy to understand terms for the target audience, whether this message is business-to-consumer or business-to-business.

She has particularly strong knowledge in the topics of Travel, Food and Gardening. She has penned successful how-to articles for consumers and created sales presentations and marketing materials for business to business messaging. At ECC, I contracted with Mary Beth to create and execute a re-branding for a corporate branding and promotional product company. She created a new logo and mark, company tagline, ad strategy, and general presentation.

Vicki Denmark
Vicki DenmarkPresident | EBSCO Industries, Inc (Client: ECC)